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Founders’ Growth

psychological support for founders at startup companies Turning personal
mission and team relations into passion engines and winning teams

The Organization's Role in Responding to Trauma

In a classic movie scene, we witness a man slipping on a banana peel and tumbling to the ground. Why does the audience erupt in laughter? It's the element of surprise that triggers this reaction, but not all surprises are humorous. What truly elicits laughter is the element of self-humor – that moment of realization when we acknowledge our own naivety, like thinking that a person who walks will always keep walking. This brand of slapstick humor serves as a metaphor for the dynamics of trauma. In the face of trauma, our reality, the narrative we live within, becomes unsteady, wobbles, and sometimes even crumbles.

Work stands as a pivotal pillar of an individual's identity. One's profession or job functions as the characters through which we weave a life story filled with profound meaning. During times of conflict and trauma, when the very fabric of reality is threatened, the organization plays a critical role in anchoring its employees within their identity.

In pursuit of this crucial role, the organization should:

Integrate itself into the employee's life network: The organization should take on an active and positive role in its employees' lives, encouraging and allowing them to tend to personal and family matters or participate in efforts related to the traumatic event. By initiating involvement in these collective undertakings and aligning with shared ideals, the organization fosters a sense of belonging and strengthens the employee's identification with the organization.

Foster a sense of social identity at work: The organization should promote gatherings and forums where employees can openly share their experiences, providing a space for expressing empathy and identification with one another. This fosters a sense of unity and solidarity among the workforce, further fortifying their emotional connection to the organization.

Through resolution of immediate challenges we bring to the surface personal passions, we create a pact of founders supporting each other's passions to form a team, and translate these values and insights into organizational culture and the story behind the product. Industries we work with include wellness, crypto, cyber, gaming and fintech. Companies in our portfolio include: etoro, Orbs, Eficient Frontier, Mitiga, OffSight and Totem DAO. NFX guild affiliation.

psychological support for founders

How it works?

how it works

Business continuity

Silence and anger in relationships are the main reasons why people are not at their full passion potential. Learning to express requests is the key to a flowing energy of creativity and cooperation.

Winning teams

Sharing with your partners your personal quest, your reason to be in the startup, is an opportunity to create intimacy, trust, and enables partners to support each other's missions and create an invincible team.

Solid culture and product

Following the thread of individual passions and team mission, we articulate company’s values and culture and bring to the surface the narrative behind the product.

Abstract Background

Dr Yehuda Israely

I am first of all a psychoanalyst but as a founder, partner and executive myself, I have an inside view of the challenges of entrepreneurs. My experience includes Chief Content at "Alive and Well" - self help app. Partner at "NotAlone" app for suicide prevention. currently founder at "AnxietyFree" app, and founder and Shaman at DAO, an NFT game development company where I have ownership over mental health and organizational culture.

Dr Yehuda Israeli

What people say


Oren Gampel

Founder Totem

In the past few years I utilized Yehuda's help in several different software development companies, from early-stage start-ups to Big international firms.
I have known Yehuda for many years during which I learned to see his work, personally and interpersonally, as a superb Psychoanalyst, with amazing observation abilities and a sensitive and wise ear. I'm glad he decided to harness his abilities in the business world. As someone who learns to value him as one of the best psychological professionals I have known, he succeeded in surprising me again in his abilities in the organizational sector.
In the course of the past five years I was helped by Yehuda in different technological ventures in which he focused mainly on the founder's group. His ability to delve into deep truths within people and identify problems that stem from them, enables him, within a short, time to analyze efficiently the vulnerabilities of the organization and to offer solutions that are simple and effective. I have seen him solve extremely complex problems between partners, improve organizational processes, release organizational impasses, and manage crisis situations. When needed, he solves personal issues as well. In all cases, the benefit to the organization was quick, efficient and measurable.
I have not yet met a perfect organization. The best organizations are aware of it and try to improve themselves continuously. Yehuda Israely is an asset to any organization that encounters problems and every organization that strives for constant improvement.

Oren Gampel
Former CEO, Freeports Ltd., Paket, Neocopia Ltd.
Former COO at Tectona Ltd. (TASE:TECT), and Financial Algorithms (Final) 
Former VP R&D at Orbs, Crossrider (LON: KAPE), Epiphyte
Currently Founder of Totem DAO